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In the midst of the HIV epidemic, while thousands of people, especially men and gays, were dying from an unidentified disease, the world was devastated by images of emaciated bodies. A period of fear, stigmatisation and rampant homophobia in which the fashion world could only react by displaying athletic, sculptural and strong bodies. This Versace campaign, shot by Bruce Weber, encompassed the whole preoccupation of that time: models in erotic and homoerotic photos shot in black-and-white were reminiscent of harmless sexuality.
Alex Lundqvist by Bruce Weber for Gianni Versace Uomo Spring/Summer 1995 campaign.

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Potography
Jork Weismann
Styling
Rike Hemedinger
Starring
Lucca
Photographer assistant
David Pichler
Words
Doria Arkoun

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