An important note in my work is the attention to details and the spotlight on surrealistic elements. I love materials and shapes – something fragile that tells a story. Usually I begin from the idea (the brief) and the feeling I’d like to have in the story, and then I start to sketch and create moodboards and concepts, either by myself or with an art director, depending on the kind of project it is. During my sketching process I usually find inspiration in an interesting light in one picture, a mood in another, a composition in a third, and so on. From that I create my own interpretation and moodboard.
Regarding props it depends on what kind I’m searching for, but my all-time favourites are different material shops and 99 cent stores where you can find a lot of junk (which I love). Others could be just stuff I find on the streets or out in the nature. But of course I find beautiful and interesting props in different furniture and design stores as well. I also love to have a close collaboration with different designers; sometimes I just contact craft and design schools where you can find a lot of interesting people in one building with different expressions and competences.
With that said, my role as a concept stylist means to work with an idea and turn it into something visually beautiful and interesting, whether it’s interior design, fashion, set design or a still life image.