The organizer of this exhibition is SaveArtSpace, an organisation that struggles to save space for art in the cities of the United States. Indeed, it transforms advertising areas into public art space, replacing campaigns for artworks made by the surrounding community. Thus, it has been spotlighting local artists by finding space to publish their art throughout American cities since 2015. And today, one of its most daring exhibitions until now opens: The Future is Female will vindicate women’s power by occupying advertising spaces in several streets of New York City, and it will also celebrate a reception at The Storefront Project on 7th July. 
This month, SaveArtSpace is going to team up with Atlas Music Publishing and 1m1w1d – a monthly event in Brooklyn that supports local artists – to showcase female talent rom New York. This time, the city will host an exhibition that keeps reminding people of how women are not as well represented in society as men. From eccentric illustrations to small collage figures, from amazing photographs to cartoon sketches, the works of the ten selected female artists – including Julie Orlick, Lissa Rivera, Elise Peterson and Jess Wittham – will get the opportunity to be shown large scale, and most importantly, substitute brainwashing ads. Exactly like any advertising campaign, the goal of this exhibition is to catch the viewer’s eye and create an immediate reaction. In that sense, New York City billboards will transform themselves into a springboard for feminist art.

These artists and their works have been chosen from submissions linked with the title of the exhibition. In fact, the curators – Alyse Archer-Coite, Maria Tamanova, Sandra Hong, Meryl Meisler and Brittany Natale – asked interested local female artists to share their pieces for the purpose of conceiving an event that will allow them to be seen and recognised in an exhibition that “does what activism aims to do by transforming space once controlled by institutions”. We’ll definitely pay more attention to billboards now, but only to try to find hidden art. 
SaveArtSpace: The Future is Female starts on June 26th at different locations in New York City. For watching the full list, go here.

The artists will also exhibit their works during an opening reception on July 7th at 6pm at The Storefront Project, 70 Orchard Street, New York, NY.
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Monica Felix, Romace Tropical - "Ext. A Orillas De La Isla Mu"
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Lissa Rivera, "Boudoir" from the series 'Beautiful Boy'
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Julie Orlick, "The O'Driscoll Sisters"
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Fanny Allié, "Street Characters (5 female figures)"
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Beth Brown, "Balancing Act"
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Elise Peterson, "Grace Meets Matisse"