Soda is the place where people from the art industry find their inspiration among the many books and magazines for designers, culinary artists, photographers, illustrators, editorial enthusiasts, architects or people generally interested in visuals and the printed matter. The most special element of this store is its wide and light location. However, Soda doesn’t have space for every existent magazine – they focus on the visual content, and control every aspect from the graphic design to the pictures and photography of the publications they sell, reassuring all their stuff is very high-quality. Sebastian Steinacker, owner of the shop, studied in London. When he went back to Munich in 2004, he realised that there were no specialised magazines shops around, and so the necessity of establishing Soda was born. The idea was successfully embodied in that city, and so in 2012 Sebastian made the decision to open another space in Berlin.