We had to learn everything from scratch and work a lot relying solely on our vision and intuition. I guess our collections, from the first till the current, have gradually become more sophisticated, technologically and conceptually. But the initial idea of minimalism and functionality is still prevailing. For Grand Opening
we worked with an invited stylist, Emelie Hultqvist
, who also styled the shoot. To work with someone from the outside was a really interesting and enriching experience – it helps you to refresh and narrow down your ideas, in a positive way.